EVOLUTION OF DIGITAL MARKETING IN INDIA

India is moving towards the phase of Digital development. The “Digital India” initiative is aiming to get an array of revolutionary experiences for masses across digital platforms. Prime Minister Narendra Modi has envisioned this spectacular initiative for India. His vigilant goal to strive for a digitally equipped India is already attaining glorious success. This campaign also aims in achieving a huge boost to the Indian economy, helping it built further.
 
India is one of the principal and fastest-growing markets for digital consumers, but adoption is uneven among businesses. As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. That is likely to both create significant economic value and change the nature of work for tens of millions of Indians.
 
From an economic perspective, the growth of minor and major business on the digital platforms will ultimately win brownie points for the Indian economy. Good governance to this initiative with a synchronized and a corporate approach will eventually result in a good outcome. This campaign has been an engine of growth and acted as a success tool. As per research, an investment of 120 cores has been successfully attained in a single year since the inception of this program.
 
The concept of marketing has drastically evolved over time in India write from the era of sending emails from computers to sending WhatsApps on the fingertip, the process of communication has changed the process of marketing. Earlier in India e-banking was a risk factor but in today’s time, everything revolves around internet banking. All the major transactions happen through NEFT and IMPS. Buying goods and commodities have also become digital. Though India is a developing.
 
A nation consists of higher usage of internet users and is competing with the developed nations.
 
The next generation of technology has also been introduced such as the “E-education” facility for the growing generation to avail better learning opportunities in this competitive world. With the active involvement of the government & citizens alike, this dream of being a digitally acclaimed country is already accelerated & seeing revolutionary changes in the country’s digital landscape.
 
Our Country Digital Adoption Index covers three elements: digital foundation (cost, speed, and reliability of internet service); digital reach (number of mobile devices, app downloads, and data consumption), and digital value, (how much consumers engage online by chatting, tweeting, shopping, or streaming). Hence India is a nation that is adapting to the digital speed.

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